Bowls is becoming increasingly diverse with players coming from all walks of life, ranging from 10 to 100 years, playing once a year to every day, yet the image usually portrayed is that it is a game for retirees only and a rather boring one at that!  Not surprising when the usual imagery associated with our sport are a set of dead man’s bowls or an immaculate green with no people on it, or a picture of the club rooms, again, with no people in sight.  Static images don’t quite cut it when it comes to stirring emotions. When you get down to basics, our great game is really all about the great people!

We need to reinforce that bowls is fun, a sport for all ages and all people, and ensure that our “image” appeals to the wider market. But to achieve this we need to work together! The question is how do we do this?

One way is to utilise our ‘4 FACES’ concept across the sport at club, centre and national level. 4FACES represents the four player dimensions to our sport - the traditional bowlers, youth bowlers, social/casual bowlers and our Black Jacks. It is a great reflection of the wide appeal of our game.

These ‘4 FACES’ are used in Bowls NZ marketing material, however, for bowls to truly be seen for what it is, a sport which is accessible and enjoyed by all New Zealanders, the 4 FACES imagery needs to be utilised by our centres and clubs.

This can be achieved by creating your very own 4FACES for your club using photos of bowlers who play at your club and then utilising your 4FACES imagery in all your promotional (brochures, flyers, advertising, signage etc) and communication material (website, club notices, media release etc).

WIN A SET OF HENSELITE BOWLS FOR YOUR CLUB!

We’d love to see your club’s 4 FACES – so make sure you send us your 4FACES imagery with a sample of how you have used it, to marketing@bowlsnz.co.nz, with 4Faces as the subject, by 28 February 2012 and we’ll put your club into the draw to WIN a set of HENSELITE Bowls.